Search Engine Position: What Is It & How Can I Improve My Business Ranking?

You’ve spent thousands of dollars on your website... business expectations are high... bring on the flood-gates of new customers... waiting on hundreds of new emails filled with client orders... but wait; why is my business not showing up on the first page of Google Search, or Bing, or even Google Maps?

It’s frustrating for brands and businesses when this happens. Trust me, we've helped countless clients (and other "marketing agencies" through the realization and intervention that their website guru who built up all hopes and dreams had NO CLUE about SEARCH ENGINE POSITION (SEP), SEARCH ENGINE OPTIMIZATION (SEO) or how to properly prepare your business assets for SEARCH ENGINE RESULTS PAGES (SERP).

🔥 READ ON or FAST TRACK-IT (Hire an experienced Marketing Agency like; Kingdom Medium Company) WHAT IS SEARCH ENGINE POSITION?

• Search engine positioning is when you make changes to pages on your website to help them rank higher for specific search queries.

  
  

• Search engine positioning is different from search engine optimization. Search engine positioning concerns fewer pages, and you typically see results sooner.

  
  

• Using search engine positioning to improve your search engine ranking increases your click-through rate (CTR), meaning more organic traffic and conversions, more eyeballs, more calls, more emails, and ultimately more clients/customers.

  
  

• You can improve your search engine rankings by refreshing your page content, reviewing internal links, optimizing your metadata, and using targeted outreach to get backlinks. (don't know how? ask us...)

  
  

• It’s essential to track your pages in the search engine rankings to see if you need to make further amends. If you dont' have a tool or even a general strategy get one now. That's like running your car without checking the oil - ever. 😳

WHAT'S THE BIG DIFFERENCE BETWEEN SEP vs. SEO?

At this point, your website designer (or marketing guru/agency) might tell you; "Hey, search engine positioning and search engine optimization (SEO) are the same thing!" After all, they both concern themselves with improving your rank in Google, right? (FIRE THEM, You are now loosing money, customers, clients, and market position)

So, how are search engine positioning and SEO different? SEO focuses on optimizing your entire website, while search engine positioning focuses on optimizing a specific page or small collection of pages to achieve higher rankings.

HOW LONG, I'VE ALREADY SPENT THOUSANDS ON MY WEBSITE AND THE AGENCY?

SEO is a long-term strategy (3-6mos), while SEP search engine positioning is more short-term(2-6wks).

HOW CAN I IMPROVE MY SEARCH ENGINE POSITIONING?

1. Single Out Target Pages: optimize for evergreen content that people will always search for. Use an SEO tool like SEMRUSH and GOOGLE SEARCH CONSOLE

2. Refresh Your Existing Content: Check external links, Update out-of-date information, bulletize (yes its a thing) long text into short bullet points, add new images, optimize for keywords.

3. Optimize Internal Links: you need a solid INTERNAL linking strategy, keep readers on your site longer, suggest second and third helpings of content after the initial read (yes like Thanksgiving), and internal links help search engines crawl your website, use contextual anchor text and avoid the common "click here" copy trap.

4. Improve Organic CTR (Click Through Rate): Title Tags, Meta Descriptions (if that's a foreign language, then FIRE THEM, yes, your marketing agency, yes today)

5. Grow Your Backlink Strategy: links for high-quality & higher volume content websites, articles, create content that other sites WANT to LINK to, convince other sites to link back to yours (chamber of commerce, news, gov sites, journals, .edu, .gov,)

🔥 HEY, WE JUST NEED TO FAST TRACK-IT (Hire an experienced Marketing Agency like; Kingdom Medium Company)

ABOUT KINGDOM MEDIA COMPANY:

	Kingdom Media Co. is an on-demand, full-scope, media marketing agency offering companies and brands access to professional-grade digital advertising, videography and, photography services. "We Make Everything"